I believe that ads on TV have a much higher effect on people than any other type of ad. For TV to be able to use both audio and visual techniques is a huge advantage in the industry. The consumer can visualize the product perfectly on the television screen, people can make the product look much better than it would in real life, and along with that consumers are able to hear how "great" the product is, especially because these two are simultaneous, it is even a larger juggarnaut in the media. Ads on billiboards are seen for only a one second glance, an extremely short time as a driver passes by, plus billboards are generally not a motion picture which even has less of an affect on the consumer. However they use classical conditioning with the actual words on the billboard, the logos often can get peoples attention and make people think of the product and therefore maybe buy it. However I dont think that they are very affective not only because of the short amount of one sees the board but because how limiting a billboard can be with the lack of information that is projected through it, because of this an augmented products can be used, so people can quickly write down the website or number, on the road no one has time to read all of the information about a certain product, so making things easier on the consumers, they can have a website or phone number to learn more. I also believe that radio ads are not as effective as television ads because there is a lack of a visual, which is extremely important, especially for younger audiences, not being able to see the product is a huge disadvantage because a consumer really doesnt know what they are getting unless they see it. Many radio stations have advertisements with jingles, or with classical conditioning so people can remember the product, a slogan with a catchy phrase can often work as well, anything to catch ones attention. The Target market can be extremely significant in considering which radio station to put your product on, one wouldnt put an advertisement for a dance club on an oldies station, because the target market is young, hip people rather than people born in the '60s. Generally radio stations have extremely narrow target markets unless they play a large variety of different songs. Generally the public sees billboards and listens to radio stations every day however it seems that we often ignore these advertisements more than the television commercials, often when we are in the car we are busy worrying about things and not focused about what is around us.